Space Center Houston

Responsible for

Creative Direction

Team members

Joe Ross (Designer)
Matt Bachmann (Strategist)

Space Center Houston is a nonprofit space destination and the public entrypoint to NASA’s Mission Control. Over time, it’s been pegged as a museum solely focused on the past, largely due to a brand dating back to 1992. This perception belies big plans ahead: becoming a hub in a new era of space exploration, building partnerships beyond NASA and immersive training facilities that simulate the Moon and Mars.

Shifting the perception of Space Center Houston entailed reimagining every facet of the 30-year old brand: ideology and brand architecture, visual and verbal identities, a renewed digital presence and comprehensive brand activation. Traina’s full-scale strategic rebrand revived the awe and fascination once evoked by Space Center Houston.