IKONO

Responsible for

Creative Direction
Art Direction
Digital Design
Copywriting

Team members

Joe Baglow (Designer)
Matt Bachmann (Strategist)

IKONO is an immersive experience museum that brings together art, play, and the unexpected in eclectic spaces across major European cities. IKONO engaged with us during a key expansion phase, looking to create a more mature, flexible, and distinct visual identity that would set them apart from their competitors "selfie-station" approach.

During our discovery process, we studied the floorplan of each location and were impressed by the thoughtful way that each room, or “world”, flowed into another. That flow inspired our “Bento System”, a library of modular shapes that serve as windows into these extraordinary worlds. We also took inspiration from the artwork within the spaces to develop a series of patterns that provide a secondary set of elements that reflect the creativity of the brand, and bring cohesion to the system.

From signage and merch to social and ticketing, the brand evolved and expanded in delightfully unexpected ways. Most importantly, it achieved our primary goal: to establish IKONO as a distinct and visionary trailblazer in the growing field of immersive experiences.