Allaway Events

Responsible for

Creative Direction
Art Direction

Team members

Mark DeRose (Designer)
Carlo Palazzolo (Designer)
Lidia Santoyan (Digital Designer)

Allaway began when the founders of the largest, most successful youth camps on the East Coast had an idea – to leverage their event and hospitality expertise to offer bespoke events and company retreats to high-end venues across the country.

From architecture and strategy to creative execution, we built the Allaway brand to be as elevated, seamless and enjoyable as their end-to-end planning and hosting process. The brand’s shape language is based on the five natural elements, extending the window concept throughout the brand system — with diverse applications in advertising, printed collateral, social media and merchandise reminiscent of a memorable time away.